It all began in 2013… Having been a beauty addict forever, once I graduated from Essec Business School I decided to take the plunge and start my own business - a thrilling adventure almost as exciting as finding a new beauty product! I was fed up with seeing the same brands everywhere, I was buying numerous products only to end up piling them all in my bathroom cabinet. I was convinced that I could bring a breath of fresh air to this industry by doing things differently.